A participatory mail art project that begins with a reflection on the neurosciences to fight prejudice and activates channels of reasoning through art.

George Floyd is an African-American who died during his arrest on May 25, 2020, when a policeman suffocated him by pressing his knee onto Floyd's neck for nine minutes to immobilize him. After seeing the images of Floyd's death, Giangiacomo Rocco di Torrepadula shot nine photographs, one for each of those nine minutes, and sent postcards of one of them, with the hope of generating a collective reflection on the problem. The reaction was surprising, with more than 300 responses from well-known cultural figures, artists, and creatives, as well as the general public. Their answers were full of emotions, thoughts, personal reflections, drawings, photographs, and even musical compositions and videos, all published in this book.