"Design Basics" offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as prod - uct designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields. The central theme is product design, taking the conflicting interests of con - sumers, manufacturers and designers into consideration. All factors of plan - ning and design of industrial products are considered and presented clearly. The authors cover the entire field - from the historical roots to the outlook in the near future, from a comprehen - sive look at product functions to analy - sis of the complex design process, from theoretical foundations to descriptive case studies.