Uncover the transformative insights that will revolutionize your business approach with 'Digilogue'. This thought-provoking book, authored by the internationally acclaimed futurist Anders Sormon-Nilsson, explores the intersection of digital and analogue experiences. In our increasingly digitized world, it is essential to recognize the enduring human need for analogue connections. 'Digilogue' delves into how to harness this desire to attract and retain more customers, bridging the gap between digital convenience and the personal touch that clients crave. Gain valuable strategies and actionable tools that will give your brand the competitive edge it needs in today’s fast-paced marketplace. With 256 pages of in-depth analysis, this brand new book (ISBN: 9781118641385, published by John Wiley & Sons Australia in 2013) will guide you in providing value to the minds and hearts of your customers. Please note that shipping for this item is free, and we encourage you to allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Embrace the Digilogue philosophy and transform your brand’s customer engagement today!

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118641385
Year: 2013
Publisher: John Wiley & Sons Australia
Pages: 256


Description:


How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.


Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers™ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?


The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue ” the "translational sweet-spot, the convergence of the digital and the analogue."


A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.