There is a long history between human beings and animals. Since the beginning of civilization, human has been seeking to attain the strength of animals and their charms through portraying, defying and even imitating animals. ANIMAL KINGDOM focuses on the artistic shape of animals, and their application and psychological value in modern design. The presented projects involve branding, packaging, advertisement and installation, etc. You will find the diversity and universality as well as aesthetic value of animal-inspired designs in this book. The theme is closely centered on the beauty of the shapes of animals, while presenting the process of its historical development as well as its commercial values in the modern times.