Condition: BRAND NEW
ISBN: 9780470554999
Year: 2011
Publisher: John Wiley & Sons Inc (US)
Pages: 512


Description:


This cutting edge and comprehensive book with contributions
from the star faculty of Cornell University's School of Hotel
Administration offers the latest thinking on the best
practices and strategies for hospitality management. A must for
students and professionals seeking to enter or expand their reach
in the hospitality industry, The Cornell School of Hotel
Administration on Hospitality delivers the authoritative advice you
need to:




Develop and manage a multinational career and become a leader in
the hospitality industry




Maximize profits from franchise agreements, management
contracts, and leases




Understand and predict customer choices, and motivate your staff
to provide outstanding service




Manage hospitality businesses and the real estate underlying the
businesses




Control costs, coordinate branding strategy, and manage
operations across multiple locations