Discover the groundbreaking journey of innovation and creativity with Virgin by Design, the definitive celebration of 50 years of the Virgin brand. This compelling book reveals the inspiring stories and pivotal moments behind Virgin's iconic success, showcasing the people and ideas that have shaped this globally respected brand. Through in-depth interviews and detailed case studies, this publication captures the essence of what makes Virgin unique, emphasizing its core values that resonate with audiences today and into the future.

Organized into ten captivating chapters, Virgin by Design presents a visual exploration of Virgin's evolution—from a humble record store to a pioneer in industries such as space tourism with Virgin Galactic. Each chapter is richly illustrated, providing insights into Virgin's diverse offerings across travel, health and fitness, communications, and more. This is more than just a retrospective; it’s a testament to Virgin's mission to challenge the status quo and redefine business for good. Filled with witty anecdotes, adventurous spirit, and 'behind-the-scenes' insights, Virgin by Design is an essential read for entrepreneurs, business enthusiasts, and fans of the Virgin brand. Embrace the innovative spirit that has defined half a century of extraordinary achievements with this must-have publication.