Condition: BRAND NEW
ISBN: 9781119406334
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 368


Description:
A straightforward, non-technical guide to the next major marketing tool


Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.


Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:


Speak intelligently about Artificial Intelligence and its advantages in marketing

Understand how marketers without a Data Science degree can make use of machine learning technology

Collaborate with data scientists as a subject matter expert to help develop focused-use applications

Help your company gain a competitive advantage by leveraging leading-edge technology in marketing



Marketing and data