A collection of ads selected by the Art Directors Club Italia. Swift by nature and by vocation, advertising provides clues on the mood of the time and place it appears in. So if we are bang in the middle of epoch-making changes, advertising becomes an effective mobile observatory, a radar that can tell us where we are, where we are going and what lies ahead. Creative Austerity investigates the relationships between economic austerity and the media, arts, fashion, technology, music, environment, social responsibility and the future.