Unlock your potential with 'Product Management For Dummies,' the essential guide for aspiring and seasoned product managers alike. This comprehensive resource serves as your gateway to mastering the art and science of product management, a pivotal role that is increasingly recognized as indispensable in today’s corporate landscape. With over 384 pages of valuable insights, this book covers everything from the fundamentals of the product life cycle to advanced strategies in market research, competitive analysis, and pricing strategies. Whether you're looking to enhance your skills or break into the product management field, this guide provides practical tools and straightforward explanations to ensure you excel in your career.

Explore critical topics such as developing product roadmaps, gathering customer feedback, and effectively prioritizing and conveying requirements to engineering teams. Learn how to maximize revenues and profitability while improving your negotiation and influencing skills. 'Product Management For Dummies' is more than just an instructional guide; it's your companion in navigating the complexities of product management.

Condition: BRAND NEW
ISBN: 9781119264026
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 384

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119264026
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 384


Description:
Your one-stop guide to becoming a product management prodigy


Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America?yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job?or simply aspire to break into a new role?Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.


From defining what product management is?and isn't?to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.


Create a winning strategy for your product

Gather and analyze customer and market feedback

Prioritize and convey requirements to engineering teams effectively

Maximize revenues and profitability



Product managers are responsible for so much more than meets the eye?and this friendly, authoritative guide lifts the curtain on what it takes to succeed.