1930 NEGRO OCEAN PLAYGROUND. Rare Iron Sign for American "Negro" Beach in Florida.A beautifully preserved cast iron license plate topper dating from the 1930's. The tag would have been purchased by a black visitor to the famed "American Beach." The beach embraced of its segregated nature via its tagline, which was prominently displayed on signs all over the park, a "Negro Ocean Playground." The beach was established on Amelia Island on the Atlantic coast of Florida by A. L. Lewis, President of the African American Insurance Co. in