Market research (Data validation, cross-tabulation & significance testing using SPSS and WinCross)

Expert-level support in validating survey data, generating cross-tabulations, and running statistical significance testing using WinCross and SPSS—robust tools widely used in market research.

Ideal for agencies and organizations that need fast, accurate, and presentation-ready tabulations.

How does it serve your business?

• Ensure data accuracy before reporting results or making decisions
• Save time by outsourcing technical tabulations to experts
• Gain reliable insights through statistical significance testing
• Receive clean, ready-to-use tables for internal or client presentations
• Avoid errors in manual tabulations with automated, rule-based logic checks

What is included? 

Basis Package

• Raw data validation (logic & format checks)
• Up to 20 crosstabs
• Basic banner setup up to 5 banners (e.g., gender, age)
• Excel/PDF output only

Advanced Package

• Everything in Basic, plus:
• Up to 40 crosstabs
• Significance testing (95% level)
• Weighted data handling
• Custom banners up to 15 banners (multi-variable logic)
• Excel/PDF output only

Premium Package

• Everything in Advanced, plus:
• Up to 80 crosstabs
• Multiple banner sets (e.g., region x income, segment x gender)
• Data merging (if applicable)
• Final client-ready power point presentation (excel and pdf as well)

What is excluded from all packages?

• Questionnaire design or logic programming
• Survey hosting or data collection
• Interpretation or storytelling of results
• Visual dashboards or data visualization

After purchase we will get in touch with you and connect you with your expert. The service commences immediately.