What it is: An innovative blush with a one-of-a-kind, pillowy-soft texture that delivers long-wearing, buildable, soft-matte color while blurring the look of pores.

Highlighted Ingredients:
- Clover Flower Extract: Antioxidant-rich to create a soft-focus, blurred effect on skin.
- Powdered Ceramides and Botanical Glycerides: Skin-mimicking lipids lock in moisture for all-day soft-matte comfort.
- Memory Cloud Texture: Unique technology creates a pillowy-soft texture that transforms to powder.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Cloud Paint Plush Blush has a Memory Cloud Texture—it’s pillowy-soft to the touch and transforms into a weightless, blendable powder with buildable color. From a soft flush to a bold look, mix and blend shades with your fingers or the dual-ended Cloud Paint Cheek Brush (sold separately) for a sunset-inspired flush.

Clinical Results: In an independent consumer testing panel of 33 people:
- 100% of users agree skin has a healthy flush of color
- After 8 hours, 100% of users agree product is comfortable, lightweight, and breathable on skin
- After 8 hours, 96% of users agree skin looks soft-focused and diffused